How Does the Instagram Algorithm Work?
Nowadays, selling on Instagram is a very useful alternative, especially for sellers who do not want to take the risk of opening a store or who do not have enough budgets. However, seeing that big brands also carry out their sales and marketing activities on Instagram shows how great the potential of Instagram is.
As we mentioned before, Instagram has great potential in marketing and advertising; however, using this potential efficiently requires a good understanding of the Instagram structure. Knowing the Instagram structure well will enable you to deliver the content you create to wider audiences. In this way, increased interaction will allow you to get better returns from campaigns.
Let’s examine together how the Instagram algorithm of 2018 works to highlight your company or personal account.
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First of all
Let’s take a look at what happens when we post a photo on Instagram and start by solving some of the questions that come to mind. For example, why do some of your posts stay at the top of your followers’ pages for hours, while some of your content disappears into other posts?
Answer: Whether the content you create is in the foreground or disappearing is completely related to the interaction it receives.
Interaction of shared content with users
1) Afterwards, Instagram examines how the post you created is interacted with by your followers in a short time. Likes and comments are impressive elements in this context.
2) After content sharing, the time of the content you share on Instagram is taken as a value. For example; the post you made at 10:00 this Tuesday will be compared to the post you made at 10:00 last week. It is examined to see if it receives less or more traffic. In this context, estimating the timing of your target audience’s active use of Instagram and entering your shares within that process will increase the interaction.
3) If your photo is getting a lot of engagement; Instagram will show your content to more of your followers. Maybe Instagram will even get you to the “discover” page.
4) In short, the content you create is first presented to a certain audience and the interaction is tested, and the audience is increased or decreased by Instagram according to the response.
Having good follower relations is the most natural way to increase your interaction.
Social media aside; in our daily relationships, we share more with the people we love and people close to us. In this way, we have more information about them. It allows you to primarily interact with people with whom you have strong relationships, as in reality on Instagram. If you see a company or a person on your Instagram page very often, here are the reasons:
How does Instagram choose whose account your posts will be published on?
1) Users with high interaction
If you regularly like and comment on some users’ posts. Instagram will think you have a strong relationship with these people and will highlight their posts on your page; or your posts will appear on their page.
2) Timing
Thanks to the hashtags you use in your content, your posts are related to the topic and provide redirection to the page of users who use similar hashtags in many searches or posts. In this context, estimating how many of the users related to the topic are active during the sharing hour will make you stand out.
3) Likes and Comments
As we mentioned before, as the number of likes and comments on your content increases, the percentage of the post you create will appear on your followers’ page.
4) Direct Posts
If you have shared a post directly to a user with a private message. Instagram thinks that you have a tight bond with this person and prioritizes the display of the content shared by this user.
5) Profile searches when
Users search each other’s accounts; Instagram perceives this as a clue and allows these people to connect with each other. In the above section, we shared with you information about how the Instagram algorithm works. Now, let’s explore how we can use this information to highlight the posts we create with a management;
· It is important when you will share. You can check “Squareness” for when your followers are active and more.
· By accessing the Instagram Insights page, you can determine the content you get the most interaction with. You can specify the range of content you will create in the future.
· If you create the language you use in your posts in a more natural and daily speaking energy, people will value your posts and you will have a chance to interact with your users more. Sometimes asking a question, criticizing life, talking about daily news and finding it in a narrative about the content will increase the interest in your page by increasing the interaction with your followers.
· Take care of Instagram story feature and create daily stories; because Instagram also considers story interactions in the highlights it has made. If someone is viewing and commenting on the content you share in your story, your content will have a high chance of reaching that person in the next post.
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Conclusion:
As a result, the most important point in this context will be that you believe in the content you will create and that it represents you. In addition, if the page you create is at the beginner level; you can get new followers suitable for your target audience with hashtags suitable for the content you have shared.